Define The Goal for The Redesign

Before redesigning your site ask these questions:

1. Why are you redesigning? (More sales, more leads, more reach, better branding, mobile-friendly?)
2. What’s not working on the current site?

Such questions will give you a clear picture on what a priority on your site is.

Audit the Current Website

Run performance checks and determine which pages work well (keep them if they are good), what pages are unnecessary, what pages lag and what pages need new updates to reflect the current regime.

Check:

1. Page speed
2. Mobile usability
3. Broken links
4. Outdated content

Know Your Target Audience
Ask yourself questions like:

1. Who actually uses your site?
2. What devices are they on? Mobile, Desktop, Tablet?
3. What problem are they trying to solve with your site?

Customers come first, knowing their needs and catering to those needs will push you further.

Mobile First Design (Not up for discussion)

If your site is ugly or slow on a phone, you’re losing customers.

Ensure:

1. Responsive layout
2. Easy-to-tap buttons
3. Readable text on small screens
4. Fast load times on mobile data

Improve Site Speed and Performance

Most sites lag due to overuse of images. You don’t need 20 images to convey a message, this isn’t Photoshop. One image and a clever design is all you need. Enable caching, use proper hosting with a proper hosting company to cater to your needs and reduce unnecessary plugins/scripts.

Update the Visual Design and Branding

Consistent colors, fonts, logo, clean modern layout and enough white space is all you need to take into consideration.

Fix Navigation and Site Structure

Define a logical page hierarchy and a simple clear menu to not overwhelm the user.

Important pages easy to find must include:

1. Home
2. About
3. Services/Products
4. Contact

If users get confused or lost, they’re gone. Keep their attention

Integrate Business Tools

1. Contact forms
2. WhatsApp or live chat
3. Email signup forms
4. Google analytics and Search console
5. Social media links

Your website should work for you, not just look appealing.

Security and Technical Checks

1. SSL certificate (HTTPS)
2. Updated CMS/plugins
3. Backup system in place
4. Spam protection on forms

Security isn’t optional, especially for small businesses.

Test Everything Before Launch

Test your site on multiple browsers and devices, check forms and CTA’s, click every link available and check if it is performing its intended goal. Fix every bug before launch.

After you go through this list for the steps to take before redesigning you may hire a Web Development team like us at Mbuna-inc to handle your site with your needs and requirements to launch and handle post-launch monitoring for bugs found, track traffic and user behavior, and watch for broken links.

The post Website Redesign Checklist For Businesses appeared first on Mbuna Inc.

Today, having a company or organization website is as crucial as having an office or telephone number. Research has found that 6/10 customers expect brands to have a lot about themselves and what they do online. If you own or operate a business which hasn’t taken that step into the online world, here are 5 reasons that will leave you wondering why you hadn’t done it sooner:

#1 Your 24/7 Receptionist

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home,

with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline. Get yourself a great 24/7 Receptionist today from your best yet affordable Digital Marketing company, Mbuna Inc.

#2 Your customers expect it

If this were the only reason on the list, it would be enough. Six out of your ten consumers expect you to be online and provide crucial information about your business and that’s your products and services. If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.

#3 Your business gains credibility

More and more people are searching online for things they want, for solutions to their problems, to compare prices or just to get some information about a company’s products or services before they purchase from them.

Having a website will not only provide the information your customers are looking for, but it will give your business credibility. Your website says, “I am here, I mean business, and I am in it for the long haul.

Mbuna Quique

#4 It saves you money on the long term

Compared with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even networking events that often include the cost of a meal or trade tables, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business on the long term.

Even if you need to continually pay your website designer/developer to maintain and update your website for you, the upkeep costs are still lower than ongoing traditional marketing and the investment is certainly worth the number of potential customers that will find your business online each year.

#5 It improves customer service

A website is a great way to provide value added service to your customers and clients, and is a great way to keep them coming back to your when they need your products or services.

No matter what products you sell, you can share tips to your customers on how to use or care for the products they’ve purchased from you. If it’s compression garments, you can provide tips on how to wear their garments. If you sell beverages, such as tea or coffee, you can provide brewing times and temperatures.

If you offer a service, such as accounting, you can provide your clients valuable advice to help them pay less tax at tax time or how to simplify their bookkeeping. Or if you’re in insurance, you could give advice on how to choose the right insurance policy for theirs or their family’s needs.

By including a FAQ page or a resources section, you can regularly add articles or upload newsletters to answer all your customers’ questions you can keep them better informed and up-to-date

The post Top 5 Benefits of Having a Website appeared first on Mbuna Inc.